Stampede run
The Orange Cowboy Hat
The one everyone asks about. Bright orange, HT on the front, built for Stampede. We made thousands and they still go fast.
Thousands out thereHanded out at our events and around downtown Calgary.
DROP 001
Not for sale
HotTakes Merch
Orange cowboy hats, caps, bandanas, keychains. None of it has a price tag and none of it ever will. You find us, or you earn it in the app. That's the whole system.
Find us IRL
We hand this stuff out at every event we throw. Stampede takeovers, watch parties, pop ups. Show up early, the hats go first.
See where we'll beEarn it in the app
Make free picks, climb the leaderboards, win real prizes. Merch drops land right next to the cash. No purchase, ever.
Download HotTakesSpot the crew
Our team rolls in HotTakes denim jackets. See one, come talk to us. We probably have something on us.
The collection
What we're handing out
Five pieces. Four you can get. One you have to catch us wearing.
Everyday run
The HT Cap
Clean, structured, HT up front. This is the piece you'll still be wearing in October when Stampede is a memory.
Limited runGiven out at events and won through the app.
DROP 002
Stampede run
The Bandana
Orange, loud, ties anywhere. Neck, wrist, hat, dog. It reads from across the street, which is the whole idea.
Stampede onlyHanded out at our Stampede events while they last.
DROP 003
Pocket run
The Keychain
A little HT flame for your keys. You'll forget it's on there until someone at the bar asks where you got it.
Easiest pullSlipped into hands at events and won in the app.
DROP 004
Not a drop
The Denim Jacket
The wordmark across the back. Crew only. We don't drop these and you can't win one. If you spot one in the wild, you just found us. Come say hi.
Crew onlyWorn by the team. That's the only way it moves.
CREW ISSUE
Merch questions, answered
How do I get a HotTakes cowboy hat?
Two ways. Catch us in person at an event, like our Calgary Stampede takeovers, and grab one before the box is empty. Or play on the HotTakes app, where merch drops land right next to the real prizes. Free picks, real winnings, occasionally a very orange hat.
Can I buy HotTakes merch?
No, and that's on purpose. There's no store and no checkout. Brands like MSCHF and Supreme figured out a long time ago that the best stuff is the stuff you can't just buy, and we took notes. Every piece is either handed out in person or earned in the app, so when you see one, you know somebody was actually there.
Who's wearing the orange cowboy hats at the Calgary Stampede?
That would be us. HotTakes, or Hot Takes if that's how you type it, is a free to play sports picks app, and we brought thousands of orange HT cowboy hats to Stampede. If you see a bunch of them moving together, our crew in the denim jackets is close by. Come find us.
Will there be more merch drops?
Always. Every event gets its own run, and new drops hit the app all year. Download HotTakes or join the newsletter and you'll hear about the next one before the crowd does.